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Genesis De La Cruz, Our September HEART Award Winner

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Congratulations to Genesis De La Cruz! We are proud to recognize Genesis for turning a challenging patient visit into a moment of comfort, connection, and care.

At AICA, we believe exceptional care starts with exceptional people.

Each month, we recognize a team member who goes above and beyond in showing our core values through the HEART Award:

Humble – I think of myself less, but I don’t think less of myself
Expert – I continue growing my skills to support the team
All-In – I give my full effort every day
Remarkable – I create memorable experiences for patients that lead them to return and refer others
Team – I help others succeed so we can deliver better care together

We are excited to celebrate this month’s HEART Award recipient: Genesis, Medical Assistant at AICA.

From showing patience and empathy during a challenging patient encounter to creating a positive and uplifting experience for someone in pain, Genesis displayed compassion, professionalism, and genuine connection. Her actions reflect the very best of AICA’s HEART values in action.

Showing HEART

Turning a Difficult Moment into Remarkable Care

On August 7, the clinic received a call from a patient who was running late, confused about her visit, and in significant pain. She expressed frustration on the phone and was impatient about receiving medication. Even after reassurance about the appointment, her stress was clear.

When the patient arrived, her discomfort continued. She moved slowly and voiced her frustration throughout the check-in process. This was a moment that could have easily escalated, but Genesis stepped in with calm, patience, and understanding. She greeted the patient for triage and walked with her at her pace, creating the first moment of comfort the patient had felt all day.

Going the Extra Mile for Patients

Connecting Through Empathy and Personal Conversation

During triage, the patient opened up to Genesis and shared that she was usually very active. She even showed pictures of herself in the gym. Genesis listened, connected with her, and supported her emotionally as well as medically.

What began as a tense and difficult interaction transformed into something completely different. Twenty minutes later, the clinic heard laughter coming from the exam room. The patient walked out with her back brace and medication in hand, smiling and expressing gratitude for the care she had received. She thanked Genesis warmly, and Genesis responded with reassurance that made her feel supported and encouraged.

The patient left feeling hopeful and eager to get back to her normal routine. This shift happened because Genesis met her with empathy, professionalism, and a genuine desire to help.

Supporting Her Teammates with Humility

A Calm and Professional Presence

After the patient was discharged, the team asked Genesis how the interaction had changed so dramatically. Genesis simply explained that the patient had opened up and shared part of her story. She did not seek credit or attention. She focused on what mattered most, which was delivering comfort and support to someone who needed it.

Her humble response and calm approach reflect a deep sense of responsibility and compassion for both patients and teammates.

A True Embodiment of HEART

Genesis showed what it means to serve with empathy, connection, humility, and strength. She turned a difficult situation into a positive experience through patience, active listening, and genuine care. As her teammates witnessed firsthand, she brought out a smile in someone who arrived discouraged, hurting, and overwhelmed.

Thank you for choosing AICA. We look forward to celebrating more team members who make a difference every day.

 

Reviews

10,701 Reviews from our Amazing patients

I’ve had a wonderful experience at AICA. The customer service is fantastic. The doctors and office staff were very caring and understanding of my situation. I’d highly recommend them to anyone!
Jordan C.
Jonesboro, GA
Thank you so much for the assistance! My back has never felt better, if you're ever in an accident and need healing this is the place to go!
Ryan M.
Jonesboro, GA
Love the atmosphere. Very relaxing. Everyone there gets 5 stars as far as I'm concerned. Excellent facility. Would definitely recommend.
Cassandra A.
Jonesboro, GA
Yesterday was my last day at AICA College Park since my accident in December, there is so much to say about the people who work here and the level of customer service, care, attention, friendliness, and overall amazing atmosphere that they provide. Location is perfect in College Park, right off the highway and in a small plaza with plenty of parking. The entire staff, from the front desk girls, to the physical therapy girls, to the chiros, and the medical team are AMAZING! I feel like I just lost my friends not being able to visit them twice a week every week. I will definitely miss coming here. All the smiles and warm welcomes received. The physical therapy - asking about my day, if everything is okay and helping my back and neck get better. I had the pleasure of having Dr. Hector as my chiropractor, he is awesome, was very helpful in the healing process and also a native Spanish speaker which is a plus for those of us who do speak Spanish. Before coming to AICA, I tried another injury clinic in ATL and walked out after 5 mins - so impersonal and cold. I am so glad that I found AICA in College Park. Trust me, if you are injured and need some healing and TLC you NEED to come to this clinic! Highly recommend to everyone. Thank you again to the guys and girls at AICA - xo Ms. Colon
Francheska Colon
College Park, GA
WOW, THIS IS AN AMAZING PLACE OF BUSINESS FROM THE RECEPTION DESK TO THE DOCTORS OFFICE AND TREATMENT ROOM. I RECEIVED THE BEST CARE AND INFORMATION CONCERNING MY INJURIES. EXCELLENT SERVICE. I WILL BE BACK. I RECOMMEND THIS BUSINESS.
Sherille Gayle
College Park, GA
The ladies at Aica are very helpful and nice, I really enjoyed my visits to the office personally I’m going to refer friends in the near future.
Marco Starr
College Park, GA
Great service and treatment.
Chicolla Berry
College Park, GA
Very professional group and excellent teamwork
Earnestine Moss
Lawrenceville, GA